The first thing you need to do is go to the Inventory tab in your Amazon Seller Central account.
#Uploading related video shorts on amazon how to
Here’s how to upload videos to your listings: Step 1: Go to the Inventory Tab Now that you know the benefits of uploading videos to your Amazon listings, I’ll explain how you can do that.Īdding a video to your listing requires only a few steps. How to Upload a Video to Your Amazon Listing After all, seeing is believing.Ĭustomers who see how your product works or satisfied customers using your product are more likely to purchase your product and become loyal to your brand. While a lot of products have well-written reviews, it’s hard to beat video reviews and testimonials from happy customers. In a sea of text-based listings, a video can be the difference between a customer finding your listing or not. This increased visibility can lead to more sales for your business. Not all sellers take the time to upload video files, which means that adding one can help your listing stand out. This increased engagement can lead to more sales. More EngagementĬustomers are more likely to watch a video than read through a long product description, so a video can help keep potential customers on your listing longer. The more people who see your listing, the better chances you have of making sales. Product videos are indexed by search engines, and can help your listing rank higher in search results. It can be the push that you need to convince your customers that they need it.Ī well-made video can be the difference between a customer buying your product or not. Benefits of Adding Videos on Amazon ListingĪdding a video to your listing can increase conversion rates by a significant margin. When creating a Comparison video, be sure to focus on features that set your product apart from the competition.Īdditionally, these videos are extremely helpful for buyers in a competitive market. When done correctly, Comparison videos can convince potential customers that your product is the best on the market. They can be used to show how your product is different from the competition or how its features are superior. Comparison VideoĬomparison videos show potential customers how your product stacks up against the competition. They key is to be persuasive, so make sure your video leaves no room for doubts. Use simple language that everyone can understand, and avoid using industry jargon. When creating an Explainer video, be sure to focus on explaining your product in a clear and concise way. Customers who are unfamiliar with your product will find it extremely helpful.Įxplainer videos also provide an opportunity to build trust with potential customers and prove why your product is the best solution for their needs. This type of video explains how your product works or answers common questions about your product.
Explainer VideoĪn Explainer video is meant to educate potential customers about your product. Be sure to highlight your product’s best features and customers’ experience with it. To create a Customer Experience video, you can film a customer using your product or collect customer testimonials. They are also effective in showing that your product is of high quality and worth the investment.
Videos like this are a great way to build trust with potential customers. This can be a short clip of someone using your product, or even a quick testimonial from a satisfied customer. Customer Experience VideoĪ Customer Experience video is a great way to show potential customers how your product is used in real life. You can also add a voice over to explain what customers are seeing. Shoot different angles to show off your product from different perspectives. You can also add some close-ups to display details on your product. Videos of this type should have a clear view of your product. It also helps customers understand what your product is. This is a great way to show off your product’s key features. There are four types of videos you can add to your Amazon product listing: Product Highlights VideoĪ Product Highlights video is a short clip that showcases your product. Although there are no restrictions on length, a video should ideally be not longer than two minutes.The audio should have a sample rate of at least 44 kHz and a bit rate of 128 kbps.The file must be in one of their supported formats: MP4, MOV, 3GP, AAC, AVI, FLV, or MPEG-2.It should be captured with an RGB profile at a minimum bit rate of 1 Mbps.The video must have a minimum resolution of 1280 x 720 pixels and a 16:9 aspect ratio.
How to Upload a Video to Your Amazon ListingĪmazon has a few guidelines to adding video files:.Benefits of Adding Videos on Amazon Listing.
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